We design brands, packaging and websites that are as unique as you are.
We are fiercely anti-bland and believe that your differences are your superpower. We believe that your brand deserves more than being one-of-many in the sea of same.
Working in partnership with you throughout your project, we aim to get to know you and your business on a deeper level. This personal, collaborative approach is at the core of everything we do, ensuring that the end result of your project is not only unique, but reflects the very essence of your brand and your ideal audience.
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About The Studio
Rare Studio is a boutique design studio located in Melbourne, Australia and founded by Vicky Riordan. Vicky has been involved in the design industry for 15+ years, working initially as a designer for her parent's business, before studying Graphic Design at university and later moving to London. Having spent 8 years working for agencies in London and the surrounding area, Vicky then moved with her fiance to the US, and decided to tackle an entirely new challenge, starting her own studio.
Alongside moving to the other side of the world all over again, Rare Studio was born, and over the past few years has established a permanent base in Australia. Building on her agency experience of packaging and branding for retail clients of all shapes and sizes, the studio now specialises in creating sophisticated, design-focused solutions for product-based businesses that want to stand out in the sea of same.
How It Works
Stage 1 - Strategy
Every project starts with strategy, allowing us to get to know your brand on a deeper level. From your vision for your business, to your competitors, target audience and the traits that you want your brand to represent, our strategy session aims to uncover what makes you uniquely you. We then bring everything together in a detailed strategy document, backed by research, that provides a roadmap of how we're going to bring your brand to life.
Stage 2 - Concepts
After establishing your strategy that forms the foundation of your brand, packaging or website, the next stage is the design stage! Using the strategy as the basis, we will develop brand, packaging or homepage concepts that bring your vision to life. You will have 2 concepts to review and make any desired changes to, before we move onto developing the concepts into a more fully-fledged design.
Stage 3 - Refinement / Wireframes
After making any changes to the concepts, based on your feedback, we will then refine the design further. For branding and packaging projects this will involve developing all your finalised deliverables, from packaging artwork to logo packs, brand patterns, social media post templates etc. For websites, we will develop a full set of wireframes for each page of the website that show you exactly what the final website will look like, complete with finished copy and images where possible. These will then be sent to you for your feedback before build commences.
Stage 4 - Build / Hand-off
During stage 4, we will package up all your final brand assets and packaging artwork (if applicable) or for websites, commence the build. You will receive a development link so that you can follow along with progress, and there will be a final round of feedback post-build to make sure that everything is even better than you imagined!
Stage 5 - Launch!
With all your finalised brand assets, packaging and / or beautiful new website complete, it's now time to celebrate your launch! For websites we will also have a training session with you during this stage to make sure you're happy with everything needed to edit your website going forward.
