Proposal
Prepared for La Maison Avec Vue
Valid until:
Our Ethos
Bespoke. Distinctive. One of a kind. Just like you.
Client Overview
La Maison Avec Vue
Our Services
Over the following sections you will find more information on our services and package options, including deliverables and associated investment. If you have any further questions please don't hesitate to get in touch with Vicky at vicky@rarestudio.com.au
01/
Brand Strategy & Identity
Starting with the essential foundations of your brand, we’ll dive deep into your story, positioning, industry competitors and target audience, and how all of these elements combine to create a brand that is unique to you and attracts your ideal people.
We’ll then create a beautiful, timeless identity founded in strategy, that goes beyond trends and carves out a niche in your industry, telling your own unique story while being firmly aligned with your dream customers and what they’re searching for.
Deliverables
1:1 Brand strategy session (90-120mins)
Strategy document outlining goals, market analysis, target audience & consumer research, brand values, brand personality & messaging
Identity design - 2 visual concepts
Intensive development of 1 concept
Brand Guideline Document
Full logo pack
Colour palette & typography breakdown
Brand Pattern(s)
Suite of social media templates
Photography guidelines
Not Included
Please note that you will need to purchase your own font licenses where applicable. We will discuss the cost of these with you during the design phase.
Investment: $9000 AUD
02/
Packaging Design
Packaging is an essential element in telling your brand’s unique story, and helps to create that exceptional experience that has customers buying from you again and again.
Beginning with market research of your competitors and analysis of how we can make your product(s) stand out on the shelf, through to detailed design concepts and overseeing prototyping and production, we aim to be your partner throughout the process to ensure your packaging is even better than you imagined.
Deliverables
2 detailed packaging concepts including conceptual sketches of product container.
Print-ready artwork (where applicable).
Packaging guideline document outlining materials, finishes, pantone colours etc that can be sent to suppliers for future reordering.
Supplier sourcing and project management where we will find the best supplier for your specific needs and liaise with them during prototyping and final production.
Not Included
Please note that all production costs including but not limited to prototyping, proofing, cutter guide creation and final manufacture are not included. These are usually billed direct to the client by the chosen supplier where applicable. We will always discuss these costs with you beforehand.
Investment: $5000 AUD
03/
Shopify
A bespoke, beautiful and strategically designed online presence that shows off your brand to its full potential and positions you for maximum growth. During this 8 week container, we will work in close partnership with you to get a thorough overview of your individual goals before creating an online home that your brand can be proud of and that your customers will love.
Based on the most reliable ecommerce platform, Shopify, our websites are based on premium themes to ensure compatibility with the most popular and widely used apps, and customised so that they are completely bespoke and tailored to your individual requirements. This helps us to achieve an optimum balance of custom design and reliability, and positions your brand for maximum growth with Shopify's built-in functionality.
Deliverables
2 visual concepts (homepage only) outlining look and feel
1 fully developed concept shown as a complete collection of wireframes for approval and sign-off before build commences
Premium theme
Upto 15 reusable page templates - including homepage, about page, collection page, product page(s), blog index, blog article, T&Cs, privacy policy, shipping, FAQs and any other additional pages that you need.
App integration - e.g. reviews, wishlist, back in stock notifications, and / or other.
Backend setup session - payments, markets, multi-currency, shipping fees, sales channels, locations etc.
1:1 training session and user manual
Not Included
Please note that you will need to sign up for a paid Shopify plan prior to us transferring site ownership to you and / or launch. Ongoing costs relating to your Shopify plan and any app fees are the client's responsibility upon launch.
Investment: $15000 AUD
04/
Klaviyo Email Flows
Investment: $1600 AUD
05/
Brand & Packaging
Starting with the essential foundations of your brand, we’ll dive deep into your story, positioning, industry competitors and target audience, and how all of these elements combine to create a brand that is unique to you and attracts your ideal people.
We’ll then create a beautiful, timeless identity founded in strategy, and packaging that carves out a niche in your industry, telling your own unique story while being firmly aligned with your dream customers and what they’re searching for.
Deliverables
1:1 Brand strategy session (90-120mins)
Strategy document outlining goals, market analysis, target audience & consumer research, brand values, brand personality & messaging
Identity and packaging design - 2 visual concepts
Brand Board
Full logo pack
Colour palette, typography & brand pattern(s)
Print-ready packaging artwork (upto 3 SKUs)
Project management of proofing & prototyping
Not Included
Font licenses, proof and prototyping costs (these are provided by your chosen supplier) and the final packaging production costs are not included. We will always discuss these costs with you beforehand to ensure you're happy to proceed or find a suitable alternative.
Investment: $10000 AUD
Phase 2
Included below are additional services that might be helpful at a later date to suit your growing business needs. If you would like any more information on these services or would like to add on to your current project, please drop me an email.
Payment Plans
Your project will be divided into 5 monthly payments, with the first due upon completion of your contract, and then on the same date for 4 following months.
Our Process
Next Steps
I hope that I've provided enough information for you to make your decision. If you have any questions, just drop me an email at vicky@rarestudio.com.au :)
If you're ready to move forward with your project, click the button below which will take you to your contract. Upon signing, you will automatically be sent an invoice for your deposit, based on the payment schedule in your contract. Then we're ready to get started!
Frequently Asked Questions
Is there anything I need to provide?
For branding, generally no, other than any inspiration you would like me to include! I will send you a short guide of things to think about for your strategy session but that's about it! For packaging, I will need your finalised product information, including ingredients, legal notices and any symbols that are required by law. I can create the initial design for your packaging without these, however we won't be able to proceed to proofing and prototyping without this information.
How do I provide content / needed items?
Each of my clients has their own folder on the studio google drive where I store all your work in progress and eventually your final files. I will share the link for your folder after onboarding alongside a word template for providing your copy.
How long will the process take?
Generally, combined branding and packaging projects take 6-8 weeks for the design stage. If you are proceeding straight to production, manufacturing timelines will depend on your chosen supplier and their schedule. I will liaise with them throughout the process to make sure you know what is happening and when!
Are we able to arrange payment plans?
Of course! I want to make your project as flexible as possible for you. Our projects are split into 3 monthly payments as standard, with a start, middle and end payment. If you would like to arrange a payment plan over a longer period, such as 6 months, just drop me an email :)
What payment methods do you accept?
We accept bank transfers in AUD, GBP and EUR, and card payments via Stripe.
Is there any flexibility with pricing?
While we have structured our pricing according to the time and expertise involved, we're always open to a discussion with you! Sometimes we might be able to reduce deliverables to fit your budget or come to a solution involving a special payment plan. Please don't hesitate to ask us if you're concerned or unsure!
I need help with copy writing, is this something you can do?
We don't do copywriting ourselves, however we have worked with some amazing copywriters that we could recommend. We have worked alongside them on previous projects and are able to integrate their process and schedule seamlessly into your project as an additional member of the team.
Can you help with Social Media?
We don't provide social media management services at this time, however all of our brand identity projects include a full suite of social media templates (for stories and feed posts) that are provided in Canva for ease of use. These allow for easy editing and updating so that you have a full toolkit available either for yourself or to pass over to a social media manager / agency.