Having developed an innovative multi-tasking 5 in 1 skincare cream, every&one hired us to develop their brand identity, packaging and website design in order to bring the product to market. We wanted to create a visual aesthetic that felt both gender neutral, and appealing to a broad age range, while having sufficient impact to stand out amongst its competitors. The final result uses contemporary, neutral cues with the addition of bold black and white typography and a vertically split tube design for maximum shelf appeal. We then brought the brand to life via the design and development of a bespoke Shopify website to give the brand all the tools it needs to focus on growth and expansion.