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Threshold

Project:

Threshold is a vibrant new cycling hub located in the heart of Huntsville Ontario, aiming to bring premium, locally roasted coffee and a carefully curated selection of cycling gear to the local community. Founders Brit and Jon came to us in 2023, wanting to create an iconic brand for Threshold that will cement the cafe as a hub in the community, catering to cycling enthusiasts and coffee connoisseurs alike.

Taking inspiration from the rich heritage of European cycling, we created a bold and striking identity for them that blends a mix of heritage, including maps of the original Tour De France, Giro D'Italia and Vuelta A España, with a cool and contemporary aesthetic, to make Threshold an instantly recognisable and much loved meeting point for everyone from novices through to Triathletes.

Deliverables

  • Branding
  • Packaging
  • Shopify Spruce Up
Brit Powell
Threshold

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