All Week was originally founded in 2020 under a different name, and after a few years in business the team had decided that it was time for a fresh new look for the business, both in name and visual aesthetic. Having designed their very first identity 4 years ago, it was such an honour to be brought back onboard to bring their rebrand to life. With a more millennial / young professional slant this time around, we maintained key aspects of their existing identity for brand recognition, such as their core pale pink colour, but added much more impact through a new visual identity, logo suite and illustrations. The packaging was also restructured to utilise more environmentally friendly boxes and to be more efficient for delivery as the brand continues to expand throughout the UK.