Having developed an innovative multi-tasking 5 in 1 skincare cream, every&one hired us to develop their brand identity, packaging and website design in order to bring the product to market. We wanted to create a visual aesthetic that felt both gender neutral, and appealing to a broad age range, while having sufficient impact to stand out amongst its competitors. The final result uses contemporary, neutral cues with the addition of bold black and white typography and a vertically split tube design for maximum shelf appeal. We then brought the brand to life via the design and development of a bespoke Shopify website to give the brand all the tools it needs to focus on growth and expansion.

Threshold is a vibrant new cycling hub located in the heart of Huntsville Ontario, aiming to bring premium, locally roasted coffee and a carefully curated selection of cycling gear to the local community. Founders Brit and Jon came to us in 2023, wanting to create an iconic brand for Threshold that will cement the cafe as a hub in the community, catering to cycling enthusiasts and coffee connoisseurs alike.

Taking inspiration from the rich heritage of European cycling, we created a bold and striking identity for them that blends a mix of heritage, including maps of the original Tour De France, Giro D'Italia and Vuelta A España, with a cool and contemporary aesthetic, to make Threshold an instantly recognisable and much loved meeting point for everyone from novices through to Triathletes.