William Wolfe

William Wolfe is the new premium menswear sister-brand to Huntsville-based label Wolfe Co. Founded by Brit Powell, Wolfe Co has gone from strength to strength, but there was a visible gap in the market for locally and sustainably made luxury menswear that caters to the outdoorsy type.

Inspired by the rugged terrain of Canada and the wilderness of the Scottish Highlands, each playing their own part in William Wolfe's story, we created the brand's identity around the idea of exploration and map reading. Topographic maps of the Huntsville area, and a map of Antarctica, reminiscent of the World's great explorers, are used as brand patterns, alongside grid patterns that provide a nod to navigation.